In a high-stakes battle for visibility on one of the most iconic jerseys in world sport, Apollo Tyres has emerged victorious, securing the official jersey sponsorship rights for the Indian cricket team. The deal, awarded for 121 bilateral matches and 20 ICC fixtures, will run through to 2027 and is valued at a whopping Rs 579.06 crore.
The competition was intense, with major brands like Canva and JK Cement throwing their hats in the ring, but Apollo Tyres outbid them to clinch the deal – a clear statement of the brand’s growing presence and ambition in the Indian and global markets.
| Bidder | Bid per Bilateral Match | Bid per ICC Match | Total Bid Amount |
|---|---|---|---|
| Apollo Tyres | Rs 4.5 crore | Rs 1.72 crore | Rs 579.06 crore |
| Canva | Rs 4.28 crore | Rs 1.83 crore | Rs 554.48 crore |
| JK Cement | Rs 3.7 crore | Rs 1.5 crore | Rs 477.7 crore |
Apollo’s winning bid reflects a strategic blend of financial muscle and brand positioning, beating Canva by nearly Rs 25 crore overall. Despite Canva offering a slightly higher per-match value for ICC events, Apollo’s stronger bid for bilateral matches tipped the scales in their favour.
Also Read: Apollo Tyres becomes Team India’s New Jersey sponsor in record deal until 2027
A Brand on the Front Foot
This isn’t just a sponsorship – it’s a partnership with Indian cricket’s soul. From packed stadiums to millions of fans watching at home, the India jersey is sacred ground for advertisers, and Apollo Tyres now becomes a central part of that visual and emotional identity.
The brand’s investment is a nod to cricket’s unparalleled reach in India, especially with a packed calendar ahead featuring bilateral series, ICC tournaments, and the road to the 2027 World Cup.
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