Indian cricketer Shreyas Iyer has teamed up with Bhagavad Gita for All (BGFA), a growing faith-tech platform founded by entrepreneur Prithviraaj Shetty. The collaboration highlights how the timeless wisdom of the Bhagavad Gita is being used to improve performance, stay calm under pressure, and make better decisions – on and off the field.
In today’s high-pressure world, many are turning to inner practices for better mental clarity and emotional balance. Shreyas Iyer, known for his composure and focus during tense cricket matches, perfectly fits this vision. Speaking about the partnership, Iyer said,
“The Bhagavad Gita for All is not just a book; it’s a companion. It helps you reflect, stay grounded, and find purpose even when things get tough. It’s beautifully designed and incredibly relevant for today’s generation.”
Over the last ten months, BGFA has grown rapidly. The platform has seen over 10,000 books sold and more than 1 lakh users sign up on its mobile app. Young professionals, students, and leaders are turning to the Gita’s teachings for structure, purpose, and focused thinking in their busy lives.
The platform combines tradition with modern tech. Its offerings include a video-based version of the Gita, an interactive app, and an AI assistant called My Krishna, all designed to bring ancient wisdom into daily life. The goal is to make the Gita more practical for leadership, emotional wellness, and personal growth.
Founder Prithviraaj Shetty explains
“Schools and workplaces teach skills, but not wisdom. The Gita gives a framework for resilience, clarity, and leadership. Shreyas Iyer is one of the finest batsmen in the world. Performing at his level takes focus, calm, and inner strength – the very qualities the Gita teaches.”
BGFA has already worked with celebrities like Suniel Shetty, Shilpa Shetty, and Vidyut Jammwal. With Shreyas Iyer onboard, the platform is aiming to connect deeper with Gen Z and Millennials, while also entering the space of high-performance training and mental well-being in business and education.
