Amid the ongoing excitement of IPL 2025, Kolkata Knight Riders (KKR) captain Ajinkya Rahane has taken on a meaningful role off the field. The veteran cricketer has joined hands with the Government of India for a special awareness campaign under the National Mission on Edible Oils (NMEO) initiative.
Rahane announced his association with the campaign through a heartfelt video posted on social media, where he spoke about the importance of mindful consumption and healthier dietary habits.
“I’m proud to partner with the Department of Agriculture & Farmers’ Welfare for this initiative under the NMEO. The message is simple but powerful – let’s try to reduce our edible oil consumption by just 10%. Not just for ourselves, but for our families and the country,” Rahane shared in the video.
Doing our bit for a healthier, stronger India 🇮🇳
As an athlete, I’ve always been mindful of what I eat and over the years, I’ve come to realise that small changes in our daily habits can make a big difference.
That’s why I’m proud to join hands with the Department of… pic.twitter.com/diCc7VEwQN---Advertisement---— Ajinkya Rahane (@ajinkyarahane88) May 3, 2025
He highlighted how even small changes in daily eating habits can lead to significant health benefits over time. From an athlete’s perspective, he emphasized the importance of being conscious about diet, especially when it comes to cooking oils.
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“As a professional athlete, I’ve always paid close attention to what I eat. Over the years, I’ve realized that even the smallest shifts in our daily routines can make a meaningful difference. This campaign is a timely reminder that a healthier lifestyle starts at home,” Rahane wrote on his official ‘X’ handle.
Doing our bit for a healthier, stronger India 🇮🇳
— Ajinkya Rahane (@ajinkyarahane88) May 3, 2025
As an athlete, I’ve always been mindful of what I eat and over the years, I’ve come to realise that small changes in our daily habits can make a big difference.
That’s why I’m proud to join hands with the Department of… pic.twitter.com/diCc7VEwQN
Rahane also reflected on his role as a parent, stressing how current choices influence the habits of the next generation. He spoke about the long-term impact of promoting wellness and sustainability within Indian households.
“As a father, I’m deeply aware of the habits we pass on to our children. By making smarter, healthier choices today, we’re laying the foundation for a stronger and more resilient tomorrow. I’m truly grateful for the opportunity to contribute to this initiative,” he added.
The campaign, supported by the NMEO, aims to encourage citizens across India to adopt healthier dietary practices and reduce reliance on excess edible oil. With prominent figures like Rahane leading the charge, the message is expected to reach far and wide.
