JioHotstar, India’s largest streaming platform, has grown its paying subscriber base to over 200 million. Mukesh Ambani’s telecom giant achieved this milestone through multi-language live broadcasts of the grand spectacle that is the Indian Premier League– This according to a latest Bloomberg report. The publication quotes Vice Chairman of JioStar. JioStar is a joint venture between Reliance Industries Ltd and Walt Disney Co, which operates the JioHotstar platform.
What Vice Chairman Of JioStar Said
“That makes us one of the biggest streaming services anywhere in the world. Reaching 200 million paid users, largely from India, in such a short span was “pretty satisfying,”- quoted the publication. After the merger, JioStar took up the challenge and remained the number one streaming platform in India, thanks to its unique marketing strategy of attracting users through low-cost subscriptions and premium sports events, including the IPL, while rivals expand their range of services. We could see that the Netflix is investing heavily in Indian originals. Prime Video has also expanded its content partnerships to include platforms like Apple TV+ and Crunchyroll.
Mukesh Ambani’s Telecom Giant Eyeing Every Potential Customer
Shankar played an important role in the recently announced Disney–Reliance media merger. He stated that the company aims to target and reach all potential viewers across the country who might be interested in streaming content. “Our ambition is to get every potential customer in the country onto our platform,” he said, emphasizing JioStar’s aggressive push to expand both its reach and content offerings. Regarding which team contributed to JioStar’s global success, there isn’t a specific Indian Premier League team that played a key role. Instead, all the matches, regardless of the teams, collectively contributed to JioStar’s significant growth.
Advertising Costs And What Jio Aimed To Achieve Through IPL
There have been reports that the Indian Premier League (IPL) 2025 is set to achieve record-breaking advertising revenue for the broadcaster JioStar. According to reports, the broadcaster JioStar is targeting 4,500 crore from this IPL. The target followed after 32 confirmed sponsorship deals, with additional agreements.
Last year, the combined advertising revenue from both TV and digital platforms amounted to Rs 4,000 crore. This season, JioStar has brought on board 1,100 advertisers, including small and medium enterprises (SMEs), many of which typically advertise on platforms like Google and Meta.
Reports indicated that the prices for a 10-second ad on television (SD+HD) have increased by 9-15 percent, reaching ₹18-19 lakhs at the start of the IPL. Last year, the price for the same ad slot was just ₹16.4 lakhs. For Smart TV, prices went up by 23-38 percent to ₹8-9 lakhs from ₹6.5 lakhs last year. These trends are higher than the annual advertising inflation of 10-12 per cent.
