The Indian Premier League (IPL 2024) has seen many stars of the game post their pictures on social media right from the stadiums. All the franchises and IPL commentators have also been active on their social media accounts to provide new updates for their fans. However, BCCI has decided to put a limit on the content and has instructed all of them to follow the proper guidelines while posting these updates.
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BCCI Issues Directives For IPL
A recent report states that the BCCI has issued a directive to all commentators, players, IPL owners, and social media and content teams associated with the squads, instructing them not to share any pictures or videos from the stadium on match days on social media platforms.
This action comes in response to a previous incident where a former India batter posted a picture of himself commentating during an IPL game, which displeased broadcast rights holders. Following this incident, the individual was promptly asked to delete the post by a BCCI staff member.
“The broadcasters have paid big money for IPL rights. So commentators cannot post videos or photographs on match day on social media. There have been instances where commentators have done an ‘Instagram Live’ or posted a photo from the ground. One video got one million views. Even IPL teams can’t post videos of live games. They can post a limited number of photographs and can give live match updates on their social media platforms. If found guilty, a franchise will be fined,” a BCCI official was quoted as saying by Indian Express.
Players Instructed To Remove Pictures
The BCCI has taken a firm stance on this matter and has warned of consequences for anyone found violating these rules. The aim is to prevent individuals or teams from gaining social media followers by sharing images or videos on match days. Additionally, some players were reported to have shared pictures on match days and were instructed to remove them.
“Even players have been told to be mindful of social media posts on match days. All posts by players are being monitored. They had been informed of the rules but we found that some of them have not followed it,” the official added.
Furthermore, the report highlights that an IPL team faced a fine of Rs 9 lakh for sharing a video clip of a live game in which they were participating. Both Star India for television and Viacom 18 for digital platforms hold exclusive control over content related to “live matches” and the “field of play.”
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