New Delhi: Thumbs Up is ready to ignite the passion of cricket enthusiasts as the Official Beverage Partner of the ICC with its latest campaign “Toofan Uthao, World Cup Jao”. While anticipating his 2023 ICC Men’s Cricket World Cup to be held in India, Thums Up’s innovative campaign is all about which team will win his ICC Cricket World Cup this year.
Thumps Up is official ICC beverage partner
This campaign is intended to address the inner dilemma of his fans. Recognizing that cricket is the force that unites our country, the campaign taps into the unwavering passion of Indian cricket fans who also consider themselves experts with a clear vision of the upcoming World Cup. With this deep connection, ‘Thumbs Up’ seamlessly expresses the public’s excitement and anticipation for his ICC Men’s Cricket World Cup this year.
New add campaign target cricket fans
As India proudly hosts the World Cup, the domestic brand invites fans to predict the winning team. Consumers will have the opportunity to watch matches live by purchasing Thums Up and discovering unique codes to collect digital winning coins.
“Begins recognizes India’s love for cricket and gives fans a chance to show their support for their favorite cricket team. Coupled with our split-can package, Thumbs Up will be a national heartbeat during his ICC World Championships,” said Tisch Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and Southwest Asia.
Add campaign aims to create buzz among fans
“This World Cup is going to be win by India or will India win, that’s the hot debate among all Indians,” said Ritu Sharda, CCO of Ogilvi India (North).
For India to win, I can’t help but marvel at their talent and the form of the other heavyweights who will make this World Championship an exciting experience. Basically, this is the argument we captured for ICC Men’s Cricket World Cup 2023 campaign,” she added.
As Official Beverage Partner, we started with a discussion here on cans and launched the cross-platform campaign to bring more Toufani out as the World Cup approaches. This is part one. Please look forward to future Tofans,” she concluded.
