India’s star Olympic gold medallist and world champion javelin thrower Neeraj Chopra has partnered with Audi India as a brand ambassador, forming a collaboration that brings together two entities defined by performance, precision, and a forward-thinking mindset.
A Shared Vision of Excellence
Chopra, who made history by clinching the javelin gold medal at the Tokyo 2020 Olympic Games, shares a set of core values with Audi – including world-class performance, explosive speed, and iconic stature. This partnership celebrates those mutual ideals.
“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit…”
– Balbir Singh Dhillon, Head of Audi India (via JSW Sports press release)
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An Athlete of Global Recognition
Following his Olympic gold, Neeraj has gone on to secure top podium finishes at the Asian Games, Commonwealth Games, and World Championships. He also earned a silver medal at the 2024 Paris Olympic Games. Most recently, he made history at the Doha Diamond League by becoming the first Indian javelin thrower to breach the 90-meter mark.
Neeraj’s Admiration for Audi
Neeraj shared his excitement about the collaboration:
“I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me… I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.”
Just like most other kids, I always had a fascination for cars. But I never even dreamt that a moment like this could come true. Glad to be part of the @AudiIN family! 🤩#AudiIndia #Audi pic.twitter.com/SQNUdUEM4N
— Neeraj Chopra (@Neeraj_chopra1) May 26, 2025
A Landmark Collaboration for Indian Sport and Business
Karan Yadav, Chief Commercial Officer of JSW Sports, which manages Neeraj Chopra, expressed confidence in the partnership:
“This is truly a landmark partnership for Indian sport and business… With Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless.”
