New Delhi, April 8, 2025: In a strategic move set to revolutionize digital banking accessibility across India, fintech pioneer Finkeda has announced its official partnership with cricket sensation Gujarat Titans as their Digital Payments Partner. This collaboration unites the rising fintech company’s innovative financial solutions with the Titans’ impressive sporting legacy, enhancing the cricket franchise’s commitment to providing seamless experiences for its expanding global fanbase.
The partnership strategically aligns with Gujarat Titans’ initiatives to boost fan engagement while prioritizing accessibility. As the official partner, the digital banking provider will champion financial innovation and convenience in tier 2, 3, and 4 cities, leveraging the Titans’ widespread popularity to introduce innovative banking solutions to previously underserved markets.
Colonel Arvinder Singh, COO of Gujarat Titans, said, “This association with Finkeda aligns with our larger goal of broadening avenues for seamless user experience. With their expertise in fintech and digital financial solutions, GT fans are up for some exciting new opportunities to know finances better. We are hopeful that this will add up to an enriching overall experience combined with the excitement of play.”
Mr. Manish Kumar Goyal, Chairman and Managing Director at Finkeda, said, “Gujarat Titans have shown the country and the world that it is possible to be a disruptor despite being new and competing with established players. It is a proud moment for all of us at Finkeda to be a sponsor of Gujarat Titans, a team that has created such a huge impact in such little time. We share their passion and motivation to win and believe that every individual and business, regardless of where they are located in India, deserve access to efficient and state-of-the-art fintech solutions
Since its 2019 launch, the fintech company has significantly expanded its service portfolio beyond basic digital payments to include cash withdrawal services, domestic money transfers, Aadhar Banking, Micro ATM capabilities, utility bill payments, travel bookings, and various investment options including mutual funds, non-convertible debentures, and P2P lending. Today, it stands as a comprehensive financial services hub meeting the digital banking needs of both urban and rural India.
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The growing prominence of Gujarat Titans in cricket circles is expected to substantially amplify the fintech brand’s visibility, accelerating its mission to educate consumers throughout India about cutting-edge financial technology services. This strategic alliance promises to unlock new market opportunities while fostering deeper engagement with target audiences across the nation.
