The “Brand Endorsement Report 2024” is out which reveals some surprising details about the revenue they generate through brand endorsement. The Brand endorsement report evaluates celebrities across seven key metrics, including likeability, fan following, recognition, perception, and category fit using a proprietary Brand Endorser Score. Virat Kohli tops the list followed MS Dhoni and Sachin Tendulkar.

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The cricket icons emerged to be at the top spot podium of the podium surpassing Bollywood heavyweights Shahrukh Khan, Akshay Kumar and Salman Khan. The findings were revealed in Hansa Research’s latest Brand Endorser Report 2024. Virat Kohli claimed the No. 1 position with his appeal across parameters like likeability, popularity, and consumer interest in seeing him endorsing brands. He is a go-to choice for brands targeting younger audiences as he also scored highly on attributes like “modern,” “youthful,” “confident,” and “aspirational,”. The findings reaffirm the dominance of cricketers as brand ambassadors with nearly Rs 500 crore spent on celebrity endorsements in 2023.

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With Deepika Padukone standing out as the sole female celebrity in the top ten spots, Amitabh Bachchan has dropped four places since 2022. The Brand Endorser Report evaluates celebrities across seven key metrics, including likeability, fan following, recognition, perception, and category. The study analyzed 400 celebrities spanning domains like social media, films, sports, and television. Alongside their imagery as perceived through 24 specific statements, it also examines their suitability for 29 sub-categories within industries.