Border-Gavaskar Trophy: The day/night Test match in Adelaide between India and Australia, part of the Border-Gavaskar Trophy, has set numerous records both in terms of viewership and attendance. Cricket Australia (CA) has reported remarkable figures from the series, highlighting the growing popularity of the historic rivalry and cricket in general.
Massive Viewership Numbers Across Sessions
The Adelaide Test attracted enormous attention from cricket fans, with viewership numbers surpassing expectations:
Six out of the seven sessions of the match recorded more than 1 million viewers across all platforms.
Four of these sessions had over 1.4 million viewers tuning in. This strong engagement underscores the popularity of the Border-Gavaskar Trophy and the high stakes of this fierce cricketing rivalry.
Tribute to Phillip Hughes Draws Strong Audience
On Day 1 of the Adelaide Test, The Boy from Macksville, a documentary celebrating the life and career of the late Phillip Hughes, was launched. The tribute resonated with fans, with an average audience of 350,000 viewers watching the emotional tribute across platforms.
Digital Engagement on the Rise
Cricket Australia’s digital channels reported impressive engagement numbers during the Test series:
1.1 million Australian users engaged with CA’s digital platforms over the three days of the Adelaide Test.
Total video views from Australian users increased 17% compared to the first Test, despite the shorter duration of the Adelaide match.
Across CA’s social channels, 208 million video views were recorded, with 216,000 new followers added to its network during this period. These numbers reflect the growing online interest in cricket and the significant role digital media plays in connecting fans to the sport.
Attendance Records Set at Adelaide Oval
The Adelaide Oval saw record-breaking crowd numbers over the three days of the Test:
Total attendance stood at 135,012, surpassing the previous record of 113,009, which was set during a Test against India in the 2014-15 season.
On Day 1, 50,186 fans attended the game, while 51,642 turned out on Day 2—both figures represent the third and fifth highest single-day attendances for any Test match at the Adelaide Oval.
These figures demonstrate the high level of interest in this key series and the allure of historic cricket matches in iconic venues.
Record-Breaking Viewership and Attendance for the Adelaide Test
The day/night Test match in Adelaide between India and Australia, part of the Border-Gavaskar Trophy, has set numerous records both in terms of viewership and attendance. Cricket Australia (CA) has reported remarkable figures from the series, highlighting the growing popularity of the historic rivalry and cricket in general.
Massive Viewership Numbers Across Sessions
The Adelaide Test attracted enormous attention from cricket fans, with viewership numbers surpassing expectations:
Six out of the seven sessions of the match recorded more than 1 million viewers across all platforms.
Four of these sessions had over 1.4 million viewers tuning in. This strong engagement underscores the popularity of the Border-Gavaskar Trophy and the high stakes of this fierce cricketing rivalry.
Tribute to Phillip Hughes Draws Strong Audience
On Day 1 of the Adelaide Test, The Boy from Macksville, a documentary celebrating the life and career of the late Phillip Hughes, was launched. The tribute resonated with fans, with an average audience of 350,000 viewers watching the emotional tribute across platforms.
Digital Engagement on the Rise
Cricket Australia’s digital channels reported impressive engagement numbers during the Test series:
1.1 million Australian users engaged with CA’s digital platforms over the three days of the Adelaide Test.
Total video views from Australian users increased 17% compared to the first Test, despite the shorter duration of the Adelaide match. Across CA’s social channels, 208 million video views were recorded, with 216,000 new followers added to its network during this period.
These numbers reflect the growing online interest in cricket and the significant role digital media plays in connecting fans to the sport.
Attendance Records Set at Adelaide Oval
The Adelaide Oval saw record-breaking crowd numbers over the three days of the Test:
Total attendance stood at 135,012, surpassing the previous record of 113,009, which was set during a Test against India in the 2014-15 season.
On Day 1, 50,186 fans attended the game, while 51,642 turned out on Day 2—both figures represent the third and fifth highest single-day attendances for any Test match at the Adelaide Oval. These figures demonstrate the high level of interest in this key series and the allure of historic cricket matches in iconic venues.
India Faces Setback in the Series
India, led by Rohit Sharma, suffered a significant blow in the Border-Gavaskar Trophy as they were defeated by Australia by 10 wickets in the Adelaide Test. With this victory, Australia has now leveled the series 1-1, setting the stage for an exciting conclusion in the upcoming matches.
Looking Ahead: Melbourne & Sydney Test Demand
Looking forward, the Melbourne Cricket Ground (MCG) is expected to host one of the most iconic cricket events of the year on Boxing Day, with public ticket demand remaining extremely high. According to Cricket Australia, a small number of public tickets will be released on December 24, marking the final opportunity for non-members to secure seats for this historic event.
Additionally, public tickets for the New Year’s Test at the Sydney Cricket Ground (SCG) are also selling fast. Only a limited number of Category A and Category B tickets are available for Days 1 to 3, reflecting strong demand for this iconic match-up.
A Strong Indicator of Cricket’s Popularity
The record-breaking viewership numbers, sell-out crowds in Adelaide, and the strong ticket demand for Melbourne and Sydney matches suggest that cricket continues to maintain its stronghold on fans across Australia. With the Border-Gavaskar Trophy now at a crucial juncture, the final matches promise to be thrilling events for both players and fans.
