In a nation where cricket is nothing short of a religion, even the smallest detail on the Indian jersey becomes iconic. And now, the latest name to be etched into that sacred fabric is Apollo Tyres, which has officially become the new jersey sponsor of the Indian cricket team, in a landmark deal that runs until 2027, according to the reports.
What truly stands out about this partnership isn’t just the name, but the numbers behind it. At Rs 4.5 crore per match, Apollo Tyres is shelling out more than any previous jersey sponsor, signaling both its ambition and belief in the unmatched power of Indian cricket. This is a bold, confident step into the sporting spotlight and it’s a clear message: Apollo isn’t just sponsoring Team India, it’s backing the heartbeat of a billion dreams.
🚨 APOLLO TYERS × INDIAN CRICKET 🚨
— Johns. (@CricCrazyJohns) September 16, 2025
– Apollo Tyres will be the new Jersey Sponsor of the Indian team. [Sahil Malhotra from TOI]
4.5 Crore per game which is higher than the previous Jersey Sponsors. pic.twitter.com/voRGKLQtR2
More Than Just a Logo
While the monetary value is record-breaking, the emotional significance runs even deeper. For cricket fans across India from packed stadiums to living rooms where generations gather to watch every delivery – the jersey is sacred. It’s not just a kit; it’s a symbol of pride, identity, and legacy.
Apollo Tyres’ logo will now sit front and center on this most beloved of canvases, sharing space with sweat, grit, and history in the making.
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Why Apollo, Why Now?
Apollo Tyres is no stranger to the world stage. Established in 1972, the company has grown into a global name across more than 100 countries. Known for resilience, durability, and performance under pressure, Apollo shares a similar ethos with the Indian cricket team – a unit constantly tested, yet unshakably driven.
By aligning with Indian cricket, Apollo isn’t just gaining brand visibility. It’s entering a conversation with every Indian fan – across cities, villages, and digital screens – where every run is cheered and every wicket felt.
A Long-Term Vision
The deal runs through to 2027, a timeline that includes several high-stakes ICC events, bilateral series, and possibly even the next World Cup cycle. It’s a partnership built not just on mutual value, but on shared ambition – to go further, faster, and with purpose.
In Apollo Tyres, Team India has found more than a sponsor. They’ve found a fellow traveler on the long, unpredictable road to greatness.
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