As the countdown to the Asia Cup 2025 begins, there’s a buzz in Indian cricket circles – but this time, it’s not just about the team’s form or match-ups. It’s about the jersey. More specifically, the price of the jersey.
In a surprising move, Adidas has slashed the prices of official Indian cricket team jerseys by a staggering 80%, bringing the Rs 5,999 kits down to just Rs 1,199. Whether you’re a die-hard fan, a casual collector, or someone who just loves a good deal – this is big.
But the story behind the price tag is even bigger.
Adidas is selling India's official jerseys at 80% discount – 1,199rs. pic.twitter.com/SksFH0qmSu
---Advertisement---— Mufaddal Vohra (@mufaddal_vohra) September 3, 2025
Dream11’s Exit Triggers Massive Discount
This isn’t just a festive-season clearance or a flash sale. The massive discount is directly linked to Dream11, the fantasy sports platform that until recently was splashed across Team India’s jerseys as the title sponsor.
In August, Dream11 terminated its Rs 358 crore sponsorship deal with the Board of Control for Cricket in India (BCCI) – a partnership that was supposed to run until 2026. The reason? India’s new online gaming regulations, which have tightened the screws on fantasy sports and gambling platforms.
With Dream11 stepping away, Adidas is now racing to clear out existing inventory – jerseys that prominently feature the Dream11 logo – before Team India dons a sponsor-less kit for the Asia Cup.
What This Means for Fans and the Team
The jersey on sale is part of Adidas’ “FW24 India Cricket T20 International” line, and yes – it’s the same stylish blue that players wore throughout 2024. Also available at the discounted price is the women’s 2025 Test jersey, which has also dropped to Rs 1,199.
For fans, it’s a rare chance to grab official merchandise at a fraction of the cost. For collectors, these jerseys now carry a certain nostalgia value – a piece of kit history from an era that’s ending sooner than expected.
But for the team, there’s a bit more to unpack.
No Sponsor? No Problem – For Now
With Dream11 gone and no new sponsor yet finalized, the Indian cricket team will play the Asia Cup without any commercial branding on their jerseys. It’s not a crisis – in fact, it’s fairly common during ICC tournaments, where strict regulations often lead to blank kits.
But this time, it’s not about tournament rules – it’s about timing.
The BCCI has already put out an Invitation to Tender (ITT) and opened up the bidding process for a new title sponsor, but any new deal won’t be sealed in time for the start of the Asia Cup. That means when Suryakumar Yadav, Shubman Gill, and the rest of the squad take the field in Dubai on September 10 against the UAE, they’ll be wearing jerseys free of commercial logos – just the tricolor and the BCCI emblem.
Some fans might argue that this “clean” look brings back memories of older eras, where the focus was more on the cricket than the corporates.
Asia Cup 2025: The Road Ahead
India’s campaign kicks off on September 10 in Dubai. A much-anticipated clash with Pakistan awaits on September 14, followed by a group-stage fixture against Oman on September 19 in Abu Dhabi. Group B features Afghanistan, Bangladesh, Sri Lanka, and Hong Kong, with the top teams heading to the Super Four stage.
The final is scheduled for September 28, and India will be hoping to lift the trophy and build momentum ahead of next year’s T20 World Cup.
A Moment in Time and a Jersey That Tells a Story
It’s not often that a jersey – a piece of fabric – tells such a layered story.
But this one does. It’s about a changing sponsorship landscape, legal shifts in India’s online gaming industry, and a team that keeps moving forward, sponsor or not.
For now, the jerseys are flying off Adidas’ shelves. And who knows? The fans wearing them might just be repping a brief but memorable chapter in Indian cricket history – when the logo disappeared, but the passion stayed strong.
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