The story of Varun and Tarun Gupta is truly inspiring for aspiring startup entrepreneurs. With very little capital, the brothers launched their venture and eventually introduced their products on Myntra. What was the key to their success? How did they manage to enter a market that was already crowded? Here’s the success story of two brothers who turned day and night into one to achieve their dreams.
The Gupta brothers launched Boult Audio in June 2017 with minimal capital. They began by producing headphones, speakers, smartwatches, and earphones, which have experienced rapid growth over the past seven years. Offering various options like wireless, Bluetooth, and in-ear devices, Boult Audio has prioritized both high-quality audio and customer satisfaction. Whether you’re a music lover, fitness enthusiast, or tech-savvy individual, Boult Audio has something for everyone.
Smart Watches
After establishing a strong foundation, the brothers expanded into the smartwatch market, capitalizing on the increasing demand. Their smartwatches are not only stylish but also functional, featuring heart rate monitoring, sleep tracking, and smartphone notifications—seamlessly integrating technology into daily life. In the 2023-24 fiscal year, the company’s revenue reached approximately Rs 700 crore, reflecting its growing success. Boult Audio’s goal is to achieve a target of Rs 1,000 crore in the near future.
Success Mantra
Focused on providing a high-quality audio experience and prioritizing customer satisfaction
Built the company without external funding, ensuring profitability and sustainability
Developed their own product designs and technological capabilities
Mission 2026
Varun and Tarun aim to reach over 10 crore customers globally by 2026, with ambitious plans to expand into international markets. After their success in India, they are determined to make their products globally recognized. They have set their sights on reaching over 100 million customers globally by next year. The success story of Boult Audio reflects their commitment to exceptional quality and customer satisfaction. It demonstrates how even a small startup can achieve remarkable success through hard work, dedication, and the right strategy.
What They Have Achieved
Boult Audio has emerged as one of India’s leading audio brands
The company achieved a revenue of Rs 700 crore in the 2023-24 fiscal year
Boult Audio won the ET Startup Awards in the Bootstrap Champ category in 2024