New Delhi, Nov 6: An iconic mobike is coming back after about 50 years. Yes, you will soon see Jawa-Yezdi on roads. Jawa has been one of the most iconic brands in India, but it is no longer available. Now, Mahindra is bringing it back this month. A picture of the iconic motocycle has been leaked and is making waves online.
The picture shows a Jawa bike with rounded headlight, a curved fuel tank, flat seat and spoke wheels. Like in old Jawa mobikes, engine in new bike too will get twin twin exhaust mufflers. Giving a retro look the bike will have round indicators, round mirrors and telescopic fork. It is expected to give tough fight to the Bullet mobike makers.
Classic Legends Pvt Ltd, a part of the Mahindra Group, is set to bring back popular motorcycle brand of yesteryears Jawa to the Indian market this month.The company, in which the Mahindra group has 60 per cent stake, plans to unveil three products on November 15 and will play in the 250cc plus mid-segment of the Indian motorcycle market.
"We are looking to launch the brand with three products...We are going to be a mid-segment player with Jawa," Classic Legends CEO Ashish Joshi said.
He, however, declined to share details of the products that have been lined up for introduction.
When asked by when the Jawa models will hit the market, he said "very soon" after the unveiling on November 15.
Jawa will enter a segment, which is currently dominated by Royal Enfield. Other global players such as Harley Davidson and Triumph have also been targeting to capture a significant part of the segment.
Classic Legends has unveiled a 293cc liquid cooled single cylinder engine that will power the soon-to-be launched Jawa motorycles.
The engine has been developed from the ground up through a collaboration between the group's R&D centre in Pune and technical centre in Varese, Italy.
While developing the engine, Joshi said the brief was "always to build an engine that had the Jawa DNA. Classic, yet sporty".
Commenting on the market penetration plans, he said, "At the launch itself, we will have around 100 dealerships pan India".
These will be in metros, tier II and III cities, Joshi added.
Bullish on the Indian market, he said in the past few years a lot of customers have been upgrading from the mass segment to mid and upper end of the motorcycle segment thus providing a lot of opportunities.
The Jawa bikes will be rolled out from Mahindra Group's Pithampur plant in Madhya Pradesh.
Joshi said Classic Legends will leverage on Mahindra's strengths in production, sourcing and R&D for Jawa.
"What Mahindra brings to us is a very solid backing in terms of sourcing, expertise in manufacturing and R&D. All of these of very strong foundations for us," he added.
When asked if the company planned to export Jawa motorcycles, Joshi said, "The license we have for Jawa brand is for India and other similar markets such as Sri Lanka, Bangladesh and ASEAN countries. However, our primary focus will be on the Indian market".