New Delhi, June 15: The ongoing advertisement war between India and Pakistan ahead of Sunday's World Cup encounter at Manchester has drawn the ire of tennis star Sania Mirza.
Television channels in both countries have been putting out promotional advertisements for the much-anticipated, high-octane encounter between the arch rivals.
India's Star TV has been running an advertisement where an Indian supporter describes himself as Pakistan's "abbu" (father), referring to India's domination over their rivals in the showpiece event.
On the other hand, Pakistan's Jazz TV has used a spoof of Wing Commander Abhinandan Varthaman to create hype over the match. In the 33-second video, a character impersonating Abhinandan, can be seen mimicking the Air Force pilot who was captured by the Pakistan Army after the Balakot air strike.
That ad depicted the actor playing Abhinandan's role as being questioned by the Pakistanis while sipping tea in the trademark style of the Indian Air Force (IAF) officer.
When he starts to leave after the interrogation session is over, the Pakistani stops him and asks him to leave the cup behind - a sly reference to the World Cup trophy.
After that, another promotional video came which showed an Indian fan shooting down the tyre of a Pakistan supporter's bike who mocked him while asking for petrol to reach the airport.
Towards the end of that ad, the Indian tells his Pakistani counterpart, "Don't dare to challenge two types of people in India - a 'bhakt' and a cricket fan."
Visibly frustrated by the advertisements, Sania took to Twitter and said that there was no need to "hype up" the India-Pakistan match with rubbish.
"Cringeworthy ads on both sides of the border. Seriously guys, you don't need to 'hype up' or market the match anymore specially with rubbish! It has enough attention already! It's only cricket for God sake, and if you think it's anymore than that then get a grip or get a life!!" tweeted Sania on Wednesday.
India have an excellent record against Pakistan in World Cups. Both the teams have met six times before in the prestigious quadrennial event and on all occasions, the Men in Blue have emerged victorious.
AgenciesPhoto: Google Image