Sussanne Khan's spacious and opulent store The Charcoal Project has become a style statement on its own. It has set the standard for luxury and comfort. Its always brimming with activity. Joining Khan on the premises, which is decorated with gargoyles, luxurious and antique furniture, artefacts and even a wall of metal chains, are Malaika Arora Khan and Bipasha Basu.
Malaika is a model who is as well known for her sensuously performed moves to Hindi film songs such as Munni Badnaam Hui in Dabangg as her pouting selfies on social media with her gang of girls. Basu is a model-turned-actor and has successful movies such as Bachna Ae Haseeno, Jism, Omkara and Corporate.
The three come from different walks of life but are all independent women who have been brought together as "tastemakers" and "creative directors" for this website - thelabellife.com.
The portal requires them to work in sync to create a more harmonious and comprehensive brand. They have great camaraderie and they are creatively also very attuned to each other's tastes.
Together, they contribute to the brand in three different spheres:
BIPASHA BASU, 36 Make-up, statement jewels, shoes and bags, The Trunk Label On what inspires her, she says "When it comes to product development, which according to me is all about designing and curating, I try to put my best creative foot forward. I work with my team, which is well in tune with accessory trends and latest happenings in the world of fashion. And I play the role of a personal stylist to all my customers."
SUSSANNE KHAN, 39 Furniture and home decor accessories, The Home Label
On what's different about her style and what inspires her, "I love to combine the yin and the yang. People see my petite form and assume my designs to be ultra-feminine. But androgyny appeals to me. Masculine patterns, substantial use of metals, bold prints, rough edges and exposed grains of wood are repetitive features in my work. They are fused with the feminine touch.”