New Delhi, News24 Bureau, April 19: Although the first-day collection of Kalank is impressive as the film is in a coveted position since it got the highest opening of 2019, but the smart audience is in no mood to pardon the filmmakers. This is the power of social media, where although the figures may present a rosy picture the backlash follows soon after when is it does not pass the audience test. And therefore despite a wonderful opening the backlash follow on the social media. And there are some bone tickling memes which are being lapped up by the public more than the film.Karan Johar's multi-starer, mega-budget "Kalank" may have registered 2019's biggest opening day collection by garnering Rs 21.60 crore, but viewers took to the social media with a sea of memes taking on the film."Bollywood is improving day by day now they are telling us the review of the movie in the title itself. First 'Zero' and now 'Kalank'," wrote one user.The film's songs were also used to comment on the film, directed by Abhishek Varman."Audience while going to watch 'Kalank' - 'Baaki sab first class hai'. Audience after watching 'Kalank': 'Sab ka sab third class hai'," wrote one user.Another wrote: "Audience after watching 'Kalank'. Tabah ho gaye."Comparisons have been made of the scale and vibe of the film with Sanjay Leela Bhansali's brand of cinema.But in one Twitter review, a user wrote: "When Karan Johar wants to become Sanjay Leela Bhansali, the outcome is a disaster."Another connected the dots of the convoluted plot of "Kalank" to Karan's friendship with Shah Rukh Khan, whose last release "Zero" was a box office disaster."Karan Johar is a true friend. He made 'Kalank' so everyone would forget about 'Zero'."Taking a dig at the cast, which includes Sanjay Dutt, Madhuri Dixit Nene, Sonakshi Sinha, Aditya Roy Kapur, Alia Bhatt, Varun Dhawan and Kunal Kemmu, one user wrote: "'Kalank' is hyper nepotism packed product and too overrated."According to IMDb, "Kalank" managed only a 2.7 rating out of 10, based on the feedback of over 2,300 viewers.