Steel Ind should be a brand ambassador for Swachh Bharat:Singh

New Delhi, Oct 2: The steel industry should become the brand ambassador of Swachh Bharat Mission, Steel Minister Birender Singh said today.

"Cleanliness is a habit and comes only with conscious practice," Singh said at headquarters of Steel Authority of India Ltd (SAIL).

He visited SAIL headquarter to review the cleanliness activities undertaken by the company on second anniversary of Swachh Bharat Abhiyan, an official statement said.

Recalling his recent visit to Bokaro Steel Plant he  praised the clean environs of the plant and its township and said that "steel industry should be a brand ambassador for the Swachh Bharat Abhiyan", the statement said.

Secretary Steel Aruna Sharma, Joint Secretary Sunil Barthwal, Joint Secretary Urvilla Khati, Joint Secretary T Srinivas and other senior ministry officials accompanied the Minister.

"Steel industry should target zero waste and also try to further reduce their carbon footprints." Sharma said.

SAIL Board earmarked an amount of Rs 29 crores to be spent during 2014-16 on this campaign. Also, SAIL has constructed 672 toilets across country under the 'swachh vidyalaya abhiyan' in the schools falling within the periphery of its Plants & Mines, as per the allocations made by Ministry of HRD, the statement said.