New Delhi, News24 Bureau, Jan 11: After BCCI suspension cricket sensation, who is in news for all wrong reasons now, Hardik Pandya is all set to become poorer now as he loses brand endorsement. Hardik must be repenting the day when he was 'misled' into speaking his heart out and went on to speak on a chat show on television.
After being suspended from the ongoing Australia tour due to their comments on the TV Show Koffee with Karan, the brand value of Indian cricketers Hardik Pandya and KL Rahul is taking a hit. Ace spinner Harbhajan Singh slammed Hardik Pandya and K L Rahul for their sexist comments on women on thisTV show, saying they have put the reputations of cricketers at stake.
The duo appeared on a talk show where their comments - Pandya's in particular - came in for widespread criticism and raised concerns over the team culture.
Pandya, who was at the centre of the storm, was dropped by men's shaving razor Gillette Mach3 Start as its celebrity ambassador after his sexist comments on air. Hardik Pandya's recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action, a company spokesperson was quoted as saying by The Times of India.
Pandya bragged about his success with women and made other sexual remarks during the celebrity chat show broadcast last Sunday that sparked outrage on social media. The streaming platform, Hotstar, has also taken down the show and it is no longer available for public viewing.
The 25-year-old Pandya and Rahul apologised for their conduct after the BCCI demanded an explanation but officials unanimously decided to go ahead with an inquiry.
Apart from TV advertisements, Pandya has associations with brands such as Oppo, Gulf Oil, Sin Denim, DFY Sport and EUME on his social media as well, while Rahul endorses Curefit, Royal Stag, Puma and has been seen in a TVC for the Reserve Bank of India as well.
As punishment, Pandya and Rahul were suspended by India's cricket administrators, hours after captain Virat Kohli expressed his strong disapproval.
"We don't talk about all this even with our friends and they were talking on public television. Now people might think was Harbhajan Singh like this, was Anil Kumble like this and was Sachin Tendulkar..." Harbhajan told 'India Today'.
On the show, Pandya had boasted about hooking up with multiple women and being open about it with his parents. Rahul was, however, a little more restrained in his responses on relationships and women.
When asked by the host Karan Johar if they had "done it in teammates' rooms," both Pandya and Rahul responded in the positive.
"Pandya has been in the team for how long to talk of the team culture in the manner he did."
"I think this is the way to go," he responded when asked about the suspension.
"The BCCI did the right thing, and this is also the way forward. This was expected and I am not surprised," the off-spinner, who has over 400 Test wickets, said.
The under-fire players have been suspended pending an inquiry into their sexist comments, ruling them out of the three-match ODI series against Australia beginning Saturday in Sydney.