New Delhi, News24 Bureau, July 19: Shahid Kapoor is riding high on success as his recent release 'Kabir Singh' also featuring Kiara Advani continued to shine at the box office. The film has collected Rs 266.62 crore in the fourth week in the domestic market.
Film critic and trade analyst Taran Adarsh stating the collection of Kabir Singh wrote, ''#KabirSingh biz at a glance... Week 1: ₹ 134.42 cr Week 2: ₹ 78.78 cr Week 3: ₹ 36.40 cr Week 4: ₹ 16.66 cr Total: ₹ 266.26 cr India biz. ALL-TIME BLOCKBUSTER.”
"Kabir Singh", which also stars Kiara Advani, is a remake of the popular Telugu hit film "Arjun Reddy" that originally starred Vijay Deverakonda and Shalini Pandey.
Produced by Bhushan Kumar, Murad Khetani, Krishan Kumar and Ashwin Varde, the film opened on June 21. The remake is written and directed by Sandeep Reddy Vanga. It is a T-Series and Cine1 Studios presentation.
The teaser was launched almost 10 weeks before the release, which was followed by the trailer and songs launch. The star cast also appeared on the semi-finals of IPL to launch their poster. Adding to the buzz was the live concert in Pune and frequent college visits by the lead pair.
On the marketing plan, producers Bhushan Kumar, Murad Khetani and Ashvin Varde said in a joint statement: "We are proud of the team, we had to market and position the film aggressively and make it reach out to the lowest common denominator in the country."
To this, Vinod Bhanushali, co-producer and President-Marketing, added: "It's always lovely to see the hard work and innovations pay off this well... (It) reinforces our faith in our strategies and practices as a studio."