Shahid Kapoor and Kiara Advani's latest release 'Kabir Singh' has not just won hearts of millions but is also rulling the box office. 'Kabir Singh' opened with a collection of Rs 20.21 crore and is slowly inching towards Rs 100 crore mark.
New Delhi, News24 Bureau, June 25: Shahid Kapoor and Kiara Advani's latest release 'Kabir Singh' has not just won hearts of millions but is also rulling the box office. 'Kabir Singh' opened with a collection of Rs 20.21 crore and is slowly inching towards Rs 100 crore mark.
'Kabir Singh' made a remarkable collection on Day 4 and earned a total of Rs 88.37 crore.
Film critic and trade analyst Taran Adarsh stating the collection of 'Kabir Singh' wrote, ''#KabirSingh is sensational... ₹ 17.5 cr+ on a working day [Mon]? Most biggies don't collect that on a Sun... Eyes ₹ 200 cr... May challenge #Uri [highest grossing #Hindi film of 2019]... Fri 20.21 cr, Sat 22.71 cr, Sun 27.91 cr, Mon 17.54 cr. Total: ₹ 88.37 cr. India biz.''
In another tweet he stated, ''#KabirSingh is rewriting the rules of the game... Does remarkable biz on Day 4 [working day]... Will hit ₹ 💯 cr today [Day 5]... #KabirSingh is trending better than *all* biggies released this year: #Bharat, #Kesari, #TotalDhamaal and #GullyBoy... Amazing!''
"Kabir Singh", which also stars Kiara Advani, is a remake of the popular Telugu hit film "Arjun Reddy" that originally starred Vijay Deverakonda and Shalini Pandey.
Produced by Bhushan Kumar, Murad Khetani, Krishan Kumar and Ashwin Varde, the film opened on June 21. The remake is written and directed by Sandeep Reddy Vanga. It is a T-Series and Cine1 Studios presentation.
According to trade expert Taran Adarsh, "Kabir Singh" is firing on "all cylinders" at the box office.
"Metros, mass belt, Tier-2, Tier-3 cities -- 'Kabir Singh' wave grips the nation... Emerges Shahid Kapoor's highest grosser in three days (after 'Padmaavat').
"'Kabir Singh' surpasses 'opening weekend' business of 'Total Dhamaal' (Rs 62.40 crore/3,700 screens), thus emerging the biggest 'non-holiday' opener of 2019... A remarkable feat, since 'Kabir Singh' was released on 3,123 screens," he tweeted.
Since the time its marketing campaign started with the teaser, "Kabir Singh" has been garnering attention.
The teaser was launched almost 10 weeks before the release, which was followed by the trailer and songs launch. The starcast also appeared on the semi finals of IPL to launch their poster. Adding to the buzz was the live concert in Pune and frequent college visits by the lead pair.
On the marketing plan, producers Bhushan kumar, Murad Khetani and Ashvin Varde said in a joint statement: "We are proud of the team, we had to market and position the film aggressively and make it reach out to the lowest common denominator in the country."
To this, Vinod Bhanushali, co-producer and President-Marketing, added: "It's always lovely to see the hard work and innovations pay off this well... (It) reinforces our faith in our strategies and practices as a studio."
(With IANS Inputs)
Image courtesy: Instagram