Rolls Royce, a name reminiscent with luxury and eliteness. The owners of this brand not only own a car, but they own a status. It sets them apart from others in the world, and puts them in company of select few. Sadly though, owning the best of the best might soon become a dream, as Rolls-Royce has decided to end the production of its 13 years old, seventh generation Phantom. Also, Phantom Coupé and Drophead Coupé will not be revived in the future.
This news was broken by Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars. The good part about this news is than we might soon get an all new eighth generation Phantom. Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in the market from early 2018. Also, theCoupé and Drophead Coupé will go out gloriously with a special collection of only 50 cars. They will be called Phantom Zenith. The last of this collection will be built by November, this year.
Rolls-Royce will also build the last Phantom VII limousines this year. Torsten Müller-Ötvös said, “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”
To give the car a worthy sendoff, Rolls-Royce Motor Cars’ Bespoke department will create the ‘most highly Bespoke examples’ of every Phantom model till date, which includes Coupé, Drophead Coupé and Limousine. Giles Taylor, director of design, Rolls-Royce Motor Cars commented “As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged.” He added “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”
The surprise features which will come as a package with the Zenith models include a tailgate hosting area, laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva, Bespoke instrument dials and a special treatment of the Spirit of Ecstasy figurine. Customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history.