Payal Singhal collaborates with


Mumbai, Nov 20 (IANS) Payal Singhal has associated with online platform that has on board names like Malaika Arora Khan, Bipasha Basu and Suzzane Roshan. The designer is going to make a collection of "10 fuss free" occasion wear outfits that will appeal to all the young masses.

"We had been on the lookout for an e-commerce brand who can tell a narrative and who better than, also I personally feel that understands the 9-to-9 woman and the need of transitional pieces such as an off shoulder top which can be mixed-matched from a simple skirt to classic denims," Singhal said in a statement.

The modern and updated silhouettes include wardrobe must haves such as the shirt dress, lehenga skirt, jacket, off-shoulder top and tunic to name a few. The collection will also feature accessories such as a clutch, wedges and scarves - a contemporary twist by the designer. 

"We collaborated with guest editor Payal Singhal because of her keen understanding of print and hues envisioning a colourful and unique celebratory edit for the urban fashion forward women," said Malaika Arora, Style Editor at the

The silhouettes that are made by designers strike an interesting contrast to the femininity that reverberates with every floral pattern and hits the right notes. The fabrics are light and breathable in nature. 

"We're always on the hunt for designers who we believe will inspire our customers to think out of the box," said Preeta Sukhtankar, Founder at 

The USP of the collection is the practical wearability and transition from wedding/occasion to day wear. 

The collection will be launched on website with an exclusive video with Nidhi Sunil from November 22, 2017 onwards.