Need a combo of Aamir and Shah Rukh Khan to enter new markets: Imtiaz Ali



The proponent of romance, love and charms, he says he is confused about the word love itself. “I don’t know what feeling to categorise as love,” he admits. He understands the desire to be with a woman, to be attracted to her, to want to be with her, to get intimate with her and to take care of her. “But the dictionary meaning of love is something I can’t fathom,” he says disarmingly. Perhaps, it’s the inability to arrive at an explanation, this lack of knowledge that makes him constantly probe love in cinema. 

While romance is his forte, Ali wants to explore into new genres and markets. Filmmaker Imtiaz Ali  said the best way to enter a new business market for films would be to have superstars "Shah Rukh Khan" and "Aamir Khan" as a combination of exuberance and content.

At a panel discussion titled 'Chinese Dragon Market for Elephantine Indian Films' at the ongoing FICCI Frames, Ali said when a local content is consumed globally, it makes storytellers enhance their own work. 

"I think you need Shah Rukh Khan and Aamir as a combination of exuberance and content to break through and get into different markets. Of course, I've shot with Shah Rukh in Europe, so there's hardly a place that we went and people didn't mass recognize him. That's a great thing for us," Ali said.

Ali says working with superstars, doesn't just get you into the 100 crore clubs but it also enhances their work and perspectives. "What it does is, it changes the quality of your own work when you get aware of the fact that different people from all over the world are watching... I think there is a qualitative improvement in cinema as a result of it travelling abroad," the director added.

Ali said from "Devdas", which opened European markets, to 'Secret Superstar', which is doing great business in China, "we have started to wear the same clothes".

"Except for language, there is no other difference," he said.

When asked if he would make a film in Mandarin, Ali said he actually has an idea which might be suitable to be made in the language.

"I quickly thought of all the films that I have made. And even though when I think about Mandarin, what comes to my mind is really exotic Chinese music and people eating with chopsticks and some pretty looking girls.