‘Make In India’ not made in India?

New Delhi: Logo of Prime Minister Narendra Modi’s much-hyped ‘Make in India’ initiative may not be made in India, suggests a report.

According to a report published in The Times of India, Union Commerce and Industry Ministry while replying to a query by Madhya Pradesh-based activist Chandra Shekhar said, "No tenders were invited for designing Make In India logo. In 2014-15, tenders were invited by the ministry for appointing a creative agency. And on its basis, Weiden+Kennedy India Limited, was chosen. And it's this company which designed the logo for Make In India".

While replying to another query, the ministry informed that Weiden+Kennedy was hired for Rs 11 crore for advertising and promotion of Make In India campaign for three years from 2014-2017.

Weiden+Kennedy is an independently owned American advertising agency, which is headquartered in Portland, Oregon. It is best known for its work for Nike and Old Spice.

Though ‘Make In India’ is a good campaign with an aim of branding India as a manufacturing hub on the global platform, it would have had a stronger impact if an Indian firm had managed the campaign.

News24 Bureau