Jio may be fined for using PM's photo in Ad..just Rs 500

New Delhi: Use PM’s photograph without permission to promote your product and get away by paying just  Rs 500. The 1950 law that governs prevention of improper use of emblems and names provides for this insignificant fine for a rather significant violation. This means that Reliance will have to¬ pay just Rs 500 for using PM Narendra Modi’s photo in its  adverstisement. On Thursday, Parliament was told  that  the Prime Minister's Office (PMO) did not grant permission to use the picture of Prime Minister Narendra Modi in print and electronic advertisements of the Reliance Jio

In a written reply in Rajya Sabha to a question by Samajwadi Party's Neeraj Shekhar, Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore also admitted that it was aware that Reliance Jio used the Prime Minister's photographs in the advertisement.  "Yes sir, the government was aware," said Rathore, adding that no permission was granted by PMO. He added that the Directorate of Advertising and Visual Publicity (DAVP), a media unit of ministry, is the nodal agency for release of advertisement on the policies and programme of the government in various media vehicles, but "releases government advertisements only and does not release advertisements of any private body".  As Shekhar sought to know about the actions taken against Jio, if permission was not taken in advance, Rathore replies that the necessary act, the Emblems and Names (prevention of improper use) Act 1950, is administered by the Ministry of Consumer Affairs, Food and Public Distribution. (News24Bureau/IANS)