Mumbai, Feb 14 (IANS) Social awareness video "Hawa Badlo", featuring Bollywood actors like Vivek Oberoi, Kalki Koechlin, Swara Bhaskar, Vir Das and Govind Namdeo, will be screened at the International Film Festival of Prayag (IFFP) in Allahabad.
Directed by Karmik Varma, "Hawa Badlo" is a social awareness campaign that highlights the issue of air pollution and public behavior towards traffic police. The short film, due to its effective message, has been shortlisted for the festival.
Kalki said in a statement: I'm happy to hear 'Hawa Badlo' has been selected at IFFP and hope this selection brings more change in the air for all of us."
Talking about the campaign, B.C. Tripathi, Chairman and Managing Director, GAIL (India) Limited, said: "Air pollution has proved to be a growing menace in the last few years. Rising cases of respiratory diseases have made it imperative that we choose a corrective path towards the future.
"Our daily choices affect the course of our tomorrow and switching to cleaner fuels like natural gas should be our first step towards changing the air. GAIL (India) Limited is glad to partner this much needed cause with 'Hawa Badlo'."