Mumbai: Bollywood's fashionable queens Sussanne Khan, Malaika Arora Khan and Bipasha Basu's online fashion brand TheLabelLife.com has tied up with ice cream brand Magnum for a limited edition fashion collection they have styled.
The collection has design-focused signature pieces along with a personally guided shopping experience.
Inspired by Magnum's latest brand campaign #UnleashYourWildSide, the women defines collection as an amalgamation of modern tailoring, bold prints and game-changing silhouettes.
"The Magnum collaboration has allowed us to style the bold, fierce woman of today in a brand new way. In keeping with our brand style of effortless, signature and day to night transitional pieces, we have added a luxurious flair with animal prints and metallics while introducing a new fashion language of how to wear these normally classified party styles on hot summer days," said Malaika.
Sussanne also feels naturally drawn towards dark, indulgent hues and aristocratic style.
"You can say, Malaika, Bipasha and I truly unleashed a part of ourselves as we worked around the mood, textures and silhouettes of the collection," she said.