New Delhi: To mark Jal Pratigya Diwas on November 19, that is, Thursday, the Mission Pani campaign anthem titled 'Swacchta aur Paani' was launched at the Jal Pratigya Diwas event. The anthem has been composed by AR Rahman and written by Prasoon Joshi.
AR Rahman, while unveiling the anthem, stressed on the need of water conservation. "The water crisis is one of the most compelling situations we need to address. The 'Paani Anthem', created by Prasoon (Joshi) and I, is a call to action sung by the generation with the most to lose if we don't conserve water: today's children," said Rahman.
"It's important to lay a foundation of care to address the water issue, to develop conscious action around how water is used and consumed, to remind people to be careful. The all-children choir is the voice of our youth who are looking to make a difference. We are hoping to encourage the nation to take the water oath in an attempt at saving water," he added.
Watch the anthem here:
The event was attended by renowned personalities from different fields. Vice-president Venkaiah Naidu, Jal Shakti Minister Gajendra Singh Shekhawat, actor and campaign ambassador Akshay Kumar, activist and actor Gul Panag, among others were in attendance at the event.
Akshay Kumar, who is the brand ambassador of the campaign, shed light on the importance of cleanliness and said that it can not be achieved without clean water.