Debarred from ‘Incredible India’, Aamir Khan finds salvage in Maha scheme

New Delhi: After the Central government debarred Aamir Khan from the brand ambassador of ‘Incredible India’ campaign, Bollywood actor has found salvage in Maharashtra government’s flagship drought-relief scheme.


The ‘Jalyukt Shivar Abhiyaan’ intends to put into application certain water conservation techniques, including deepening and widening of streams, construction of cement and earthen stop dams, work on nullahs and digging of farm ponds, in 25,000 droughts hit villages across the state so as to make Maharashtra a drought-free state by 2019.

According to media reports, Chief Minister Devendra Fadnavis and Aamir are expected to make an announcement today in this regard.

On Sunday, both of them were spotted together at the state's "Make In India" event, which later got cancelled after a massive fire broke out.


The 50-year-old star was caught in the midst of an “intolerance debate” and had to face the wrath of right-wing parties. He had earlier observed that his wife was concerned about the recent incidents and wondered shifting away from the country.


With many holding that the actor was punished for his comments, Union Tourism Minister Mahesh Sharma clarified that he was involved in the Incredible India campaign as part of an ad agency, McCann Erickson, whose contract has expired.


Meanwhile, the government has replaced the brand ambassador of the campaign with megastar Amitabh Bachchan and “Mary Kom” actress Priyanka Chopra.


News24 Bureau