Washington, Oct 29: Apple will let you unlock the iPhone X with your face -- a move likely to bring facial recognition to the masses, along with concerns over how the technology may be used for nefarious purposes.
Apple's newest device, set to go on sale November 3, is designed to be unlocked with a facial scan with a number of privacy safeguards -- as the data will only be stored on the phone and not in any databases.
Unlocking one's phone with a face scan may offer added convenience and security for iPhone users, according to Apple, which claims its "neural engine" for FaceID cannot be tricked by a photo or hacker.
While other devices have offered facial recognition, Apple is the first to pack the technology allowing for a three-dimensional scan into a hand-held phone.
But despite Apple's safeguards, privacy activists fear the widespread use of facial recognition would "normalise" the technology and open the door to broader use by law enforcement, marketers or others of a largely unregulated tool.
"Apple has done a number of things well for privacy but it's not always going to be about the iPhone X," said Jay Stanley, a policy analyst with the American Civil Liberties Union.
"There are real reasons to worry that facial recognition will work its way into our culture and become a surveillance technology that is abused."
A study last year by Georgetown University researchers found nearly half of all Americans in a law enforcement database that includes facial recognition, without their consent.
Civil liberties groups have sued over the FBI's use of its "next generation" biometric database, which includes facial profiles, claiming it has a high error rate and the potential for tracking innocent people.
"We don't want police officers having a watch list embedded in their body cameras scanning faces on the sidewalk," said Stanley.
Clare Garvie -- the Georgetown University Law School associate who led the 2016 study on facial recognition databases -- agreed that Apple is taking a responsible approach but others might not.
"My concern is that the public is going to become inured or complacent about this," Garvie said.
Widespread use of facial recognition "could make our lives more trackable by advertisers, by law enforcement and maybe someday by private individuals," she said.