New Delhi, News24 Bureau, Nov 5: Baba Ramdev launches the most awaited apparel store on the occasion of 'Dhanteras' which promises latest designs at a very reasonable rate.
After selling a range of kitchen products and taking Brand Patanjali to a level where it became a deterrent force for popular FMCG brands, both national and multinational. Now Baba Ramdev has made a foray into a forbidden field; forbidden because a sanyasi is seldom associated with fashion. And if one has a look at the range and variety of dresses launched by the famous yoga guru, then the fashion, the design, and the rates as well surprise one and all.Yoga guru Baba Ramdev has finally inaugurated the much-awaited Patanjali's apparel store in the national capital on Monday on the occasion of Dhanteras. Located in Delhi's Pitampura, the store, called Patanjali Paridhan, is touted to be an "exclusive one-stop solution showroom" of garments.
Patanjali Paridhan is offering apparel for men, women and children under the brands Livefit, Aastha and Sanskar. Filmmaker Madhur Bhandarkar and wrestler Sushil Kumar were seen during the inauguration. Sushil Kumar did present a stylish picture dressed from head to toe in stylish Pitanjali clothes; jeans, T shirt and stylish shoes. From denim and casual wear to ethnic and formals, Patanjali's fashion arm promises to offer around 3,000 products.Baba Ramdev told the media, "Patanjali Paridhan with several products ranging from jeans, ethnic wear to accessories will be launched this Dhanteras to counter foreign companies."
"Like Khadi led to freedom struggle of the country, the Patanjali Paridhan will be the carrier of new revolution of economic independence in the country. Because clothing is not just a commodity, it's statement of our self-respect, pride personality and identity which can never be compromised in life," the company said.