American automobile company Ford had decided to close its shop from India in the past which benefitted Toyota. Read the details:
New Delhi: American automobile company Ford had decided to close its shop from India in the past. If we talk about the SUV segment, then this decision of Ford has shown a big advantage to the Japanese carmaker Toyota.
In September, the Toyota Fortuner emerged as the flagship car in the large SUV segment with sales of a record 1,869 units. This is a massive increase of around 80 per cent as compared to the same period last year. Then Toyota sold only 1,045 units of the Fortuner SUV.
On the other hand, Ford sold 694 units of the Endeavor SUV in September last year, which is much lower than Toyota's sales in this segment. Needless to say, Ford Endeavor sales have come to a grinding halt as the carmaker stopped production at its Indian facilities after suffering heavy losses.
Toyota has sold over 1.70 lakh units of the Fortuner since the SUV was first launched in India in 2009. Toyota recently launched a new 4X4 variant of its flagship Fortuner Legender SUV. The Legend was first launched in January this year along with the facelift version of the Fortuner SUV with a 4X2 diesel variant. The 4X4 variant of the Fortuner Legend has been priced at Rs 42.33 lakh (ex-showroom).
After the withdrawal of Endeavor, Toyota Fortuner seems to be winning one-sided battle in this segment. However, there are MG Gloster, Hyundai Tucson and Mahindra Alturas to compete in the segment.
In September this year, MG Motor sold just 292 units of the Gloster SUV, emerging as the second best-seller. MG launched the Gloster SUV in September last year, just before the festive season.
The Hyundai Tucson, which got a facelift in 2020, saw a surge in sales last month. Hyundai sold 139 units of the Tucson SUV last month, up nearly 63 per cent as compared to 85 units in the same month last year.
Despite the carmaker's fame in producing SUVs, Mahindra Alturas seems to be the least preferred option in the SUV segment. Mahindra sold only 51 units of the Alturas in September this year, down from 73 units last year, marking a year-on-year decline of nearly 30 per cent in sales.