New Delhi: Veteran actor Anil Kapoor has been announced as the brand ambassador of business conglomerate Bluebird Group of Companies. A TV commercial is soon going to be aired featuring Anil promoting the range of Bluebird Water Purifiers. "To prevent water borne diseases, we require pure water that is rich in essential minerals. Bluebird Water Purifier removes disease causing unhealthy impurities from water and adds minerals to enhance our immune system," Anil said in a statement. Bluebird Water Purifiers has introduced AlkaRich Technology which increases the pH value of water and adds essential minerals in building a healthier life. "We are happy with our association with Anil Kapoor as the brand ambassador who portrays a rare blend of talent, class and credibility. His responsible and inspirational image along with his charming nature will send a correct message to the target audience," Aditya Mittal, founder of Bluebird Water Purifiers, said.