Amitabh Bachchan, Priyanka Chopra become new face of Incredible India campaign

Megastar Amitabh Bachchan and globally-known Priyanka Chopra, have replaced Aamir Khan to become the new face of Incredible India campaign, said reports.

According to reports, this is for the first time that the central government of India has directly appointed the brand ambassadors for the campaign.

Aamir's contract with Incredible India had expired post 'PK', but the Centre dropped the idea of renewing it and headed for looking for a 'non-controversial' personality.

Initially, stars Akshay Kumar and Deepika Padukone were also being considered to acquire the position. 

However, Big-B and Priyanka's names have been finalised as both the stars are willing to become the face of the campaign, without charging even a single penny for the three-year contract.

The official announcement will be made on the Republic Day on January 26.

News24 Bureau Tulika Bishnoi