Bengaluru:Chinese smartphone major Lenovo on Wednesday launched IdeaPad 110 -- its latest consumer laptop from the IdeaPad family targeted at the first-time personal computer (PC) buyers in India. Equipped with Intel's latest Celeron Dual Core and Pentium Quad Core processors, IdeaPad 110 will be available at a starting price of Rs 20,490, the company said in a statement. "IdeaPad 110 is a value laptop with features users need but without a high-price tag," said Bhaskar Choudhuri, Director-Marketing, Lenovo India. The company is also offering the accident damage protection cover to protect laptops from unexpected damages. Featuring an improved design that allows for a smooth 180-degree action into a flat position, the device comes with a DVD/CD-RW drive that makes it easy to load programmes, listen to CDs or watch movies offline.