The world is a place that does not stop, it always keeps evolving and moving forward at a rapid pace. Like every other aspect, the way books are published has also changed. With the emergence of self-publishers, now, traditional publishers are no longer in power to tell a storyteller’s narratives. In fact, 97% of authors have made a clear choice that self-publishing is the best course of action. The $1 billion self-publishing sector shows how popular it has become among writers. Understanding the need of the hour, many self-publishing companies have been arising, out of which one that stands out due to its services is Bigfoot Publications.

The Gurugram-based publication house, Bigfoot was incepted by Deepak Yadav in the year 2017 to give writers the ability to have full control over their books which makes them feel more connected to their books. Thus, they started DIY or Do It Yourself method for the authors. This allows authors to do everything on their own from cover designing to pagination to alignment.

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After that, the draft is sent for publishing and the final one is overviewed by a team of experts of the house in order to fact-check and ensure the authenticity. Then finally the book is sent for printing. This will result in open communication between the author and the publishing business. Through their book, the author also receives a platform to showcase their ingenuity, which could ultimately inspire other authors to come up with fresh concepts.

The Bigfoot Publications’ work does not end after publishing. Being the only publishing house in India which is confident about its marketing services, Bigfoot Publications ensures to make a bestseller. Publishing is an easy task and the integral aspect after that is to do its marketing so that the book stays in the market for a long time. Understanding this, the publication house offers a plethora of marketing services both offline and online.

The offline marketing includes bookstore distribution (stores like Oxford and Crossword), bookfair distribution, newspaper endorsement, etc. On the other hand, the online methodology includes the usage of digital posters, video trailers, email marketing, ad campaigns on YouTube, Instagram and Facebook advertisements and much more.

While talking about the publication house and industry, Bigfoot Publications’s founder Deepak Yadav says, “The self-publishing way of publishing books is emerging at a fast pace and it is here to stay for a long time. Thanks to the fact that an author can keep between 50 and 70% of the money made from their book because self-published books have a thankfully much, much higher royalty rate than those from traditional publishers.”

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“With a traditional publisher, they take significantly more, even after years of establishing your authorship, one only gets 10% to 12%. Self-publishing gives freedom and therefore, it is becoming the preferred method.”

The founder of the Bigfoot Publication Deepak Yadav is an author too. In the initial days of his journey, he did struggle a lot in order to get his book published. Deepak wanted to publish his book during his undergraduate years but was unable to accomplish so due to the numerous obstacles and problems that Indian publishing houses presented. He came to the realisation that while writing a book is simple, getting it published is difficult. Many people, like him, would have wished to get their work published but were unable to do so due to the non-negotiable requirements of publishing houses.

Due to this incident, Bigfoot Publications India entered the market as a new publishing business. They stay at each step with the authors even if the content gets rejected, still they do not give up, the team ensures to help the author redraft the content. Currently, the company is established in more than 150 countries and in the near future they only aim on expanding their horizon even further.

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