Today, social media is not just a medium of entertainment, but has become an influential tool that is an integral part of collaboration, conversation and social engagement. This shows that the boundaries of the virtual and real world are now blurring, and people are creating new relationships and strengthening communities through digital means.
Harsha Solanki, Vice President and GM of Asia, Infobip, says, “We pick up the phone many times throughout the day and start scrolling Instagram, Facebook or Twitter without any purpose. We often forget why we picked up the phone. This is an indication of how deeply social media has penetrated our lives. Today, people are spending an average of more than two and a half hours on social media.”
Origin And Importance Of Social Media Day
In the year 2010, the famous digital media platform Mashable started World Social Media Day. The purpose of this day was to recognize and celebrate the impact of social media on society, communication and media.
Since then, the day is celebrated every year on June 30, where people appreciate the contribution of social media and highlight its positive impacts. The day is an opportunity to highlight how social media has played a role in raising awareness, creating global dialogue and promoting social change.
Bhaskar Ganguly, Director, Mass Software Solutions, says, “This day is an international opportunity to acknowledge the power of social media and its importance in today’s interconnected society. Social media has transformed the very nature of communication by transcending borders, languages and time zones.”
Social Impact Of Social Media
Social Media Day gives us an opportunity to reflect on how this technology has impacted our lives. It has enabled us to bridge gaps, share ideas and give a platform to diverse voices. Today, this platform is not only a means of maintaining relationships but has also become a means of sparking global discussions on social issues and galvanizing mass movements.
Need For Digital Security
The increasing use of social media demands being alert to digital threats. It is essential to adopt these measures to protect your digital identity:
Create strong passwords: Choose complex passwords and keep changing them from time to time.
Adopt two-factor authentication: This doubles the security of your account.
Avoid phishing: Do not click on any suspicious emails, messages or links and do not share confidential information.
Update regularly: Keep updating social media apps and devices from time to time.
Check privacy settings: Decide who can see your profile information.
Keep an eye on suspicious activities: Report any unknown logins or strange posts immediately.
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