Chennai: Founded in 2018 by South Indian actress and television personality Shrutika Arjun, Haappy Herbs has gradually expanded its presence beyond local borders, making strides in the international market. Headquartered in Chennai, Tamil Nadu, the brand has gained recognition in over five countries, including the USA, Canada, and Malaysia.
The Origin:
Shrutika Arjun’s vision for Haappy Herbs stemmed from a desire to integrate Ayurvedic principles into the beauty industry. The company, based in Chennai, focuses on blending traditional wisdom with contemporary skincare needs, offering a range of Ayurvedic beauty products developed through ongoing research.
Haappy Herbs initially gained traction in the Indian market, earning acknowledgment for its use of natural ingredients and commitment to Ayurvedic practices.
Global Aspirations:
Building upon its initial success, Haappy Herbs entered the international arena in 2020, debuting in the United States. The brand strategically expanded into Canada and Malaysia, reflecting a global ambition. Despite entering competitive markets, Haappy Herbs received positive feedback for its approach to Ayurvedic beauty.
Reflecting on the global journey of Haappy Herbs, founder Shrutika Arjun, recently recognized as an ET Inspiring Leader for 2021, stated, “Our goal was never just about expanding a brand; it was about sharing the timeless benefits of Ayurvedic beauty with a wider audience. We believe in authenticity and accessibility, and our international foray is a testament to our commitment to making Ayurvedic beauty a global lifestyle choice.”
Inclusivity and Accessibility:
An interesting aspect of Haappy Herbs’s international journey is its focus on accessibility. Recognizing the perception of Ayurvedic beauty as niche, the brand aimed to make its products inclusive and available to a diverse customer base. Marketing efforts were directed towards ensuring representation and creating an online platform with detailed information about ingredients and skincare routines.
Overcoming Challenges:
While the brand has experienced success on the global stage, it has not been without challenges. Adapting to different regulatory frameworks and market demands posed obstacles that Haappy Herbs addressed with diligence. The brand’s commitment to ethical business practices and engagement with local communities has been integral to overcoming these challenges.
Future Prospects:
Looking ahead, Haappy Herbs plans to expand further into European markets and introduce new products. The brand, rooted in Ayurvedic principles, envisions a future where Ayurvedic beauty is a sustainable and accessible lifestyle choice.
In a beauty industry saturated with trends, Haappy Herbs position itself as an authentic option, encouraging individuals to consider Ayurvedic beauty as a holistic alternative.
As Haappy Herbs continues to navigate the global market, it remains to be seen how its commitment to tradition and adaptability will shape its trajectory in the competitive beauty industry.
