Patanjali News: In today’s time, consumers are not only focused on brand names but also pay attention to product quality, ingredients, and whether a product is made in India. Especially in oral care, the demand for herbal and Ayurvedic toothpastes is rising rapidly. One such product gaining popularity is Patanjali’s Dant Kanti Toothpaste, developed by yoga guru Baba Ramdev’s company, Patanjali.
Study Reveals Consumer Trends
A recent study conducted in Banswara district has revealed a growing interest among consumers towards indigenous and herbal products, particularly in dental care. Patanjali’s Dant Kanti toothpaste is becoming a preferred option for many. The study, which surveyed 300 consumers, found that 18% of people use Dant Kanti, while 82% continue to use other brands such as Colgate, Pepsodent, and Sensodyne.
Trust in Ayurvedic Ingredients
The study also showed that users of Dant Kanti appreciate its Ayurvedic components like neem, clove, mint, and pipli. Around 41% of consumers chose Dant Kanti specifically for its natural and herbal properties. In comparison, users of other brands preferred strong teeth and bacteria-fighting qualities.
Additionally, Dant Kanti customers were found to be quite loyal to the product.
Influence of Baba Ramdev
The study highlighted Baba Ramdev’s significant influence on consumer choices. 58% of Dant Kanti users said they were strongly influenced by Baba Ramdev, whereas only 32% of consumers of other brands shared the same sentiment. In terms of satisfaction, 67% of Dant Kanti users were happy with the product’s quality, compared to 64% among users of other brands.
Scope for Improvement
Based on the study’s findings, a few suggestions were made. It was recommended that Patanjali should increase its promotional efforts in rural areas and attract consumers through discounts and offers. Meanwhile, other companies were advised to focus more on Ayurvedic ingredients to draw in consumers.
This growing shift toward herbal and Ayurvedic products clearly shows changing preferences among Indian consumers, and Patanjali’s Dant Kanti appears to be at the forefront of this transformation.
