The Indian education system has long transcended the boundaries of textbook knowledge, focusing instead on the holistic development of students, including physical, mental, and moral growth. In alignment with this philosophy, indigenous products are playing an increasing role in integrating Indian culture and values into education. A notable example is Patanjali’s Rose Sharbat, a traditional drink that is contributing to both the health and education sectors in multiple ways.
Established by Baba Ramdev and Acharya Balkrishna, Patanjali has promoted self-reliance and cultural awareness through its range of products. Rose Sharbat, one of its popular offerings, has gained considerable popularity in national and international markets over the past three years, generating significant profits. Importantly, a major portion of this revenue is being utilized to support the education of underprivileged children across the country.
Natural Origins And Rural Empowerment
Manufactured at Patanjali Ayurveda’s plant in Haridwar, Rose Sharbat is made entirely from natural ingredients. It is prepared using fresh rose petals sourced directly from farmers in rural regions. By purchasing directly from the farmers, the company eliminates middlemen, thereby ensuring better prices for the cultivators. This model not only guarantees quality but has also created employment opportunities in villages, contributing to rural development.
Health Benefits Recognized By Ayurveda
According to Ayurveda, Rose Sharbat offers several health benefits — calming the mind, aiding digestion, and cooling the body. If integrated into school meals or mid-day meal programs, such natural beverages could provide students with healthier alternatives. This would not only improve student health but also introduce Ayurvedic knowledge into the educational framework.
Promoting Swadeshi Awareness Among Students
Education is more than just academic learning; it also shapes students socially, culturally, and economically. Swadeshi brands like Patanjali spread awareness about indigenous products, thus promoting the ‘Vocal for Local’ initiative. This instills a sense of self-reliance and national pride in students, contributing to the vision of an Atmanirbhar Bharat (self-reliant India).
Reinvesting Profits Into Education
The commercial success of Patanjali’s Rose Sharbat is being redirected toward charitable causes, especially the enhancement of educational infrastructure in rural areas. The brand’s commitment to national service is evident in its approach to business, using its earnings not just for expansion but for strengthening the nation’s education system.
Commitment To Service
Patanjali’s motto is centered on service. From affordable and effective consumables to low-cost medicines and health services, the company is dedicated to making healthcare and wellness accessible. Rose Sharbat, while serving as a refreshing drink, is also a symbol of this larger mission — improving public health and supporting education.
In essence, Patanjali’s Rose Sharbat is more than just a beverage. It is a symbol of cultural pride, a contributor to holistic education, and a vehicle for social welfare — echoing the company’s deep-rooted commitment to service.
