Patanjali is actively working in a positive direction to empower farmers across India. The company has launched several new and advanced initiatives aimed at supporting farmers, including fair pricing, promotion of organic farming, adoption of new technologies, and ensuring fair value for agricultural products. Beyond agriculture, Patanjali has also played a significant role in promoting environmental sustainability. The brand’s approach is transforming agricultural practices and helping farmers become self-reliant.
How Patanjali Supports Farmers?
- Fair-Trade Model:
Patanjali directly procures agricultural products from farmers, eliminating the role of middlemen. This ensures farmers receive fair and guaranteed prices for their produce. The company also provides long-term contracts and partnership schemes, offering financial security to farmers. - Promotion of Organic Farming:
Patanjali encourages organic farming by providing training and resources. Farmers are motivated to adopt chemical-free agricultural practices, which benefit both health and the environment. - Support with Seeds, Fertilizers, and Technology:
The company supplies high-quality seeds, natural fertilizers, and organic pesticides. In addition, farmers receive training in modern agricultural techniques and natural farming methods. - Guaranteed Procurement:
Patanjali directly purchases crops such as wheat, amla (Indian gooseberry), aloe vera, turmeric, and tulsi (holy basil). This direct procurement helps protect farmers from market uncertainties. - Fair Pricing:
Regardless of fluctuations in market prices, Patanjali ensures a minimum guaranteed price for farmers. Beyond farming, farmers benefit from employment opportunities, cooperative societies, and processing units under Patanjali’s ecosystem.
Patanjali’s New Scheme In Agriculture Sector
In April 2024, Patanjali Foods Limited launched two new companies in the agriculture sector — Contemporary Agro Private Limited and Rishikrishi Farming Private Limited. The objective of these companies is to bring modern farming technologies to every farmer in the country and maximize their agricultural benefits.
Promoting Sustainable Agriculture
Both companies were launched with an initial capital of Rs20 lakh. Their core mission is to educate farmers about better farming practices, promote sustainable agriculture, and develop innovative farming techniques. These efforts aim to help farmers achieve higher yields and secure better prices for their crops.
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