INDIA, December 16th, 2025: Modern leadership is tested not only by business challenges but by the rapid circulation of misinformation that can distort reality within minutes. Recent events involving TCG Social Media Group and its founder, Phatsapong Charoenthanwong(JT Wong), have highlighted just how aggressively misinformation can be deployed, and how resolute leadership is required to restore credibility once a brand comes under attack.
The controversy erupted when TCG publicly suggested it was pursuing an acquisition of the Miss Universe Organization (MUO). Through staged press activity and amplified social posts, the narrative quickly spread, misleading the public and triggering confusion across international audiences. MUO immediately addressed the claims, issuing a firm statement that no communication, negotiation, or preliminary discussion with TCG has ever occurred. The organization denounced the story as fabricated, warning that misuse of its name is both deceptive and potentially damaging.
As misinformation escalated, leaders involved chose a path that prioritizes law, process, and patience. Rather than engaging in public conflict, the response came through structured legal action. Key developments in the ongoing legal proceedings further highlight a commitment to transparency.
Multiple proceedings are now underway, including a defamation-by-advertising case stemming from a false allegation made during a TCG press event.The court accepted the case after reviewing its merits, and it has now progressed to the witness examination stage, where facts will determine the outcome.
A separate case was filed for joint false accusations, a serious criminal offense under Thai law. The matter is currently pending while procedural appeals continue. Under the law, false accusations can carry penalties of up to five years in prison and a fine of up to 100,000 baht, underscoring that public commentary is not exempt from accountability.
Another defamation-by-advertising case was initiated after TCG publicly announced during a press conference that a senior executive was under an arrest warrant, a statement proven false. After reviewing the evidence, the court ruled that the claim had sufficient grounds, accepted the case, and advanced it to the witness examination phase. Under Thai law, this offense carries a maximum penalty of two years in prison, a fine of up to 200,000 baht, or both.
These cases demonstrate a broader principle: restoring trust requires evidence, not emotion. Leadership is not only tested by crisis, but it is also defined by how the crisis is managed.
By choosing legal channels over rhetoric, those targeted by misinformation have shown that integrity is preserved through transparency and due process. Courts have already dismissed unsubstantiated allegations, and prosecutors have declined to pursue earlier claims due to a lack of credible evidence.
For any updates on ownership, control, or organizational rights, MUO has strongly urged the public, partners, and media outlets to rely solely on its official, verified communication channels. Any statement or opinion that comes from sources other than these should be regarded as erroneous and untrustworthy.
