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Impact Of AI And Data On E-commerce, Retail And Insurance

Sabarna Choudhuri, a Senior Applied Scientist at Amazon, has over 10 years of experience in these fields and has seen how AI and data are making a real difference in how companies work.

With the world going more digital deep with time, AI tools and data science are reshaping the core functioning of many industries. In areas like e-commerce, retail, and insurance, they help businesses better understand their customers, make smart choices, and run more smoothly. From showing the right products to speeding up insurance claims, these technologies are making every day experiences better. Sabarna Choudhuri, a Senior Applied Scientist at Amazon, has over 10 years of experience in these fields and has seen how AI and data are making a real difference in how companies work.

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Helping E-commerce And Retail Make Smarter Choices

Sabarna, who was recently honoured at the 2025 Globee Awards for Artificial Intelligence for his work and role as a judge, shared, “In e-commerce and retail, AI is more than just a tool, it’s becoming the brain behind smart decisions. AI helps to gauge and understand what customers like and how they shop, then recommends products they’re more likely to buy.” 

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He further explains that AI is supporting with things like personalized product suggestions, adjusting prices based on demand, managing the inventory better, and improving the supply chain. These tools and technologies make shopping easier for customers and help businesses work better.

One of the best ways AI helps in retail is by showing people products they’re more likely to want, in real time. This leads to more people making purchases. One of the main things that machine learning also helps with is it allows the stores to predict what items will be in demand, so they can stock the right amount and avoid waste.

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Improvising Health Insurance With AI

Health insurance is also changing in big ways thanks to data science. “AI is helping companies better understand risk, spot fraud, and offer more personalized insurance plans,” says Choudhuri.

He explains that predictive models can identify people who may be at higher risk for certain health issues. This helps insurance companies create wellness programs in advance and manage healthcare costs more effectively. He also points out how AI is speeding up the claims process. “With tools like natural language processing, AI can quickly go through a lot of paperwork, find errors, and fast-track genuine claims,” he says. This not only makes customers happier but also helps reduce fraud.

What’s Next For AI And Data Science

Looking to the future, Choudhuri believes that combining AI, data science, and deep industry knowledge will keep opening new doors across different fields. “As our models get smarter and data becomes more accurate, we’ll see even more personalized services, better efficiency, and exciting innovations,” he says.

With experts like Sabarna Choudhuri leading the way, the future of AI in shopping, retail, and health insurance looks bright and full of exciting changes.

Also Read: M3M India’s iMpower Initiative: Building Homes While Uplifting The Nation’s Builders

First published on: Jul 25, 2025 03:45 PM IST


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