India’s music industry is entering a new growth phase, powered by digital innovation, diverse music consumption, and a rising wave of independent artists. Industry estimates indicate that the country’s recorded music market is expanding at a steady double-digit rate. This is driven largely by streaming platforms, regional music demand, and emerging music-tech solutions.
It is well known that bollywood still commands a significant share in music industry. Yet, independent music is steadily becoming popular and moving into the mainstream. Trends on social media, easier access to distribution channels, and growing listener openness to different genres have fueled this shift. Artists from smaller towns are now finding global audiences without traditional label backing. It is like a transformation once unimaginable.
Among the players who are continuously working to shape this new landscape is SwaLay Digital. It is a homegrown music-tech ecosystem. SwaLay Digital supports independent artists through transparent distribution, fair royalty management, and tech-driven promotional tools. SwaLay has successfully developed its operational and technological models. It is now preparing to launch its global web platform in September. This will be introducing features aimed at empowering creators worldwide.
One of its key innovations is the Royalty Wallet. Royalty Wallet is a first-of-its-kind feature in India. It will allow artists to receive their royalties directly into their bank accounts. This will help independent musicians by reducing delays, increasing transparency, and giving musicians more control over their earnings.
The SwaLay ecosystem help artists as it integrates distribution to major streaming platforms, copyright management, marketing support, and data-driven insights for artists. Its mission is to create a sustainable infrastructure for independent music. This will make sure that creators from all linguistic and cultural backgrounds can thrive.
SwaLay Digital has also announced that it is officially open for investment with its upcoming launch. They are inviting stakeholders to join and partner its vision of uplifting the roots of the Indian music industry and building new segments within the music-tech space. As India’s music market is continuously evolving, platforms like SwaLay can play a defining role in bridging creativity and technology on a global scale.
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