The Punjab Government has once again proved that its priority is the welfare of the common man and making daily life easier. Chief Minister Bhagwant Singh Mann’s decision to reduce the prices of Verka milk and other dairy products not only provides relief to consumers but also strengthens the state’s cooperative system. This step has been taken keeping in mind the needs of every household in Punjab.
Verka, a trusted brand of Punjab’s farmers’ cooperative Milkfed, will now become even more affordable. The reduction in prices of daily-use products such as milk, ghee, butter, paneer, and ice cream will directly benefit consumers. For example, ghee will become cheaper by ₹30–35 per liter/kilogram, paneer will cost ₹15 less per kilogram, and the prices of table butter and unsalted butter have also been reduced. Such direct economic relief will reach every family’s dining table.
At a time when inflation is putting constant pressure on household budgets, this decision will make a significant contribution to lowering the cost of living. For poor and middle-class families, this relief carries great importance. Consumers will now have easy access to cheaper and pure dairy products, which will also improve their nutritional standards. At the same time, the rise in demand and sales will further strengthen the state’s economy.
This initiative is not limited to consumers alone. The increase in Verka product sales will directly benefit Punjab’s dairy farmers. Farmers’ incomes will rise, and cooperative institutions will become stronger. This step is a fine example of striking a balance between farmers and consumers. The Punjab Government’s decision safeguards the interests of both citizens and farmers, thus reinforcing the cooperative model.
Chief Minister Mann also clarified that this initiative will strengthen the state’s financial position as well. Reduced product prices will boost demand and consumption, leading to higher tax collection. This revenue will be used to further enhance the state’s development, quality services, and infrastructure. In this way, the move is part of a comprehensive and farsighted policy that benefits consumers, farmers, and the state’s economy alike.
This initiative of the Punjab Government is not merely a price cut, but a concrete policy designed with the common man at its center. It will further strengthen Punjab as a consumer-friendly and farmer-friendly state. The reduction in Verka’s product prices will help solidify the foundation of a “Rangla Punjab” in the future. Not only will this bring relief to every household, but it will also bring smiles to the faces of the people of Punjab.
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