The journey of the Indian laminate industry has always been tied to the country’s wider story of modernization, design aspirations, and global competitiveness. Over time, laminates have moved from being practical background materials to becoming a visible part of how spaces express identity and lifestyle. Within this transition, Royale Touche’s story stands out, not just as a company that grew with the industry, but as one that helped redefine how laminates are perceived across markets.
When Royale Touche entered the market, it was evident that the industry was prepared for transformation. The new middle class in India was now looking to be able to buy homes and offices that depicted global design standards and not just essential utility. Royale Touche has positioned itself as a brand whose laminates can be aspirational in addition to the consideration of cost. The company suited this new consumer mentality by placing focus on design-led properties and finishes that are hand-picked. This change was not as much about the replacement of tradition and more about reconceptualizing laminates as lifestyle products.
One of the most important aspects of this transformation was how laminates were presented. For decades, surface materials were sold in small swatches that gave customers only a partial idea of what the final product might look like. Royale Touche was among the early brands to change this practice by introducing large-scale display galleries. These spaces allowed customers, architects, and designers to experience laminates in their full scale, making it possible to see how patterns, textures, and colors would interact with light and space. This innovation in retail presentation gave laminates a new place in the imagination of Indian interiors.
The company also strengthened its position by building long-lasting partnerships with distributors and channel partners. Many of these relationships have extended into the next generation, ensuring continuity and local insight into regional markets. This approach gave Royale Touche stability in a sector where buying patterns often shift with construction cycles and changing design preferences. The brand’s ability to adapt without losing its distribution strength became one of its enduring advantages.
In addition to laminates, Royale Touche expanded its portfolio in 2022 by entering the plywood segment. This move reflected the growing demand for reliable, high-quality materials in furniture, interiors, and construction, and marked a natural extension of the company’s presence in the surface materials industry. By diversifying into plywood, Royale Touche aligned itself with a broader set of needs in the market while maintaining its focus on design and quality.
With the spread of the manufacturing ambitions of India to the rest of the world, the laminate industry started exploring the outside world. In the case of Indian brands, it was a matter of competing in established markets and at the same time remaining credible in recent markets. Royale Touche realized early enough that quality and consistency standards set by international standards were not negotiable. Its export activities not just expanded the global spread of the company but put Indian laminates in the limelight focus of the global supply chain. The fact that in-house products were able to be accepted in foreign countries gave further credence to the bigger picture of India making headway in design and manufacturing.
The phrase “Built in India, Loved Everywhere” captures this dual achievement. At home, Royale Touche has contributed to making laminates a part of everyday design language, while its step into plywood marks another important addition to the industry. In the other countries, its exports are an assurance to its manufacturers that they can meet the demands of the international markets. It is not just a business story that the company tells; however, it is a story of how the Indian surface materials have developed into a business with small origins but are now known in the global context.
In the modern world, Royale Touche is an indication of how an industry can develop through innovation, vision, and perseverance. Its trend is a reflection of not just the emergence of a company but also the gradual establishment of India as a provider of global materials. The history of Royale Touche in lots of aspects is the history of Indian manufacturing: crafted with a lot of attention paid to it at home, but gradually infiltrating everywhere.
