Brand 360 Agency is debuting its first original documentary, Roll With Lucy, a heartfelt story centred on young athlete and artist Luzi Skye. Living with spina bifida, Luzi’s energy and determination redefine what it means to be strong. With the tagline “A guide to having an unstoppable life with spina bifida,” the documentary celebrates courage, perseverance, and hope. Written and executive-produced by Lance Dion and led visually by Dipen Patel as Director of Photography, the project marks an important creative step forward for Brand 360.
Luzi Skye’s journey
Roll With Lucy traces Luzi Skye’s journey through sports, art, and daily life, revealing a spirit that never slows down. Known to many through her social platform @missluziskye, Luzi stands out as a wheelchair racer, skater, and swimmer—but it’s on the basketball court where her strength truly shines. Her focus, discipline, and determination make her one of the standout adaptive basketball players in her field. Whether in training or competition, Luzi’s drive inspires young athletes around the world to push beyond their limitations and chase their own dreams.
For Brand 360 Agency, Roll With Lucy represents a major creative milestone. The company, known for its visually striking campaigns, is now moving into storytelling that speaks to deeper human truths. Under Lance Dion’s direction, the agency is crafting a documentary that blends authenticity with artistry, highlighting not just achievement but also emotion, humanity, and connection. The documentary is set to hit the floor by 2027 and will premiere on major streaming platforms like Netflix, reaching audiences far beyond the sports community.
Behind the lens, Dipen Patel leads the cinematography and visual design of the project. His approach brings warmth and movement to the story, using light and composition to echo Luzi’s determination. As Director of Photography, Patel oversees every visual element—from early camera tests and lighting concepts to the colour tone in post-production. His steady leadership ensures that Roll With Lucy carries a cohesive look and emotional rhythm throughout, allowing viewers to experience Luzi’s journey up close, not as an observer but as a companion on her path.
Brand 360 Agency’s creative team
Before taking on Roll With Lucy, Dipen Patel had already become an integral part of Brand 360 Agency’s creative team. He previously served as Lead Cinematographer for several of the agency’s major commercial productions, including campaigns for Dico Beauty, Jolly Couture, and Dion Specs. His distinctive visual style, attention to detail, and ability to capture feeling through imagery built a strong foundation of trust—naturally leading to his leadership role on this documentary.
Together, Brand 360 Agency, Lance Dion, and Dipen Patel are crafting a story that goes beyond sport—it’s about spirit, self-belief, and possibility. Roll With Lucy reminds the world that resilience is not about perfection, but about persistence. For Brand 360, it marks the beginning of a new chapter in meaningful storytelling; for Dipen Patel, it stands as a defining moment in his journey as a lead cinematographer shaping stories that move hearts and minds.
