New Delhi: Union Minister for Information and Broadcasting Anurag Thakur today exhorted the Officers of the Ministry of Information and Broadcasting including its media units and Officers of the Indian Information Service (IIS) to explore new frontiers in communication with the people and employ new technologies in that process.

 Minister was addressing a gathering as he inaugurated a day-long ‘Chintan Shivir’, a conclave on ‘Citizen Centric Communication as a Tool for Good Governance’ in New Delhi today. Cautioning his audience consisting of senior officials of the Ministry of Information and Broadcasting from across the country, Thakur said that the media landscape was fast changing and so is the way people consume information. To that end, he added, there is a need to adapt our methods of information dissemination to meet the needs of the 21st century.

The Indian Information Service is a vital part of the Government, the Minister said and added that this Chintan Shivir has provided the officials with a unique opportunity to collaborate, self-introspect and timely course correct the work in the Ministry of Information & Broadcasting. He encouraged the Officers to work towards higher effectiveness through better utilization of resources, coordination of efforts, sharing of information and working as a single team.

Thakur urged his audience to fix a time frame for themselves and keep on checking & updating the Ministry’s priorities and deliverables as well as their own organisation’s priorities and deliverables. Citing the leadership of Karmayogi Prime Minister Shri Narendra Modi, the Minister asked the Officers to introspect from time to time on if they are able to deliver their best to the nation.

The Minister spelt out a clear priority for the target of communication for the Ministry and said that as the Government is oriented towards the welfare of the underprivileged, so should the mantra of Antyodaya guide the activities of the Officers. He pointed out that a large part of India lives in a media shadow, bereft of facilities of Television and newspapers. It is the responsibility of the Officers of the Service to reach out to that section of society.

Earlier, Secretary, of Information and Broadcasting delved into the basic theme of the Shivir being divided into five sessions and said that all the topics carry much relevance and the Officers divided into groups will brainstorm during the day and present their ideas in the end. The five topics of deliberation are

• Participatory Communication with Citizens – Jan Bhagidari  
• Adoption of Emerging Technologies in Public Communications to maximize reach
• Institutionalization of Quick Response Mechanism to address Misinformation
• Targeted Outreach through Regional Communication
• Strengthening Public Service Broadcasting

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