This is the inspiring journey of the Khuller family, who started their oral-care business with just Rs 10000 and went on to build STIM, a brand now worth Rs 250 crore. The company’s success today is largely driven by third-generation entrepreneur Viren Khuller, whose fresh ideas and hard work took the family business to new heights.
How the brand started
STIM is officially known as Global Dent Aids Pvt. Ltd. The company makes toothbrushes, interdental brushes, floss, mouthwash, oral-care kits, dental guards, snore guards and more.
The foundation of this company was laid in the 1970s by Viren’s grandfather, late V.D. Khuller, who started the business with a very small investment. When Viren took over in 2015, the company’s annual turnover was Rs 80 crore. Under his modern leadership, the turnover touched Rs 250 crore by 2024.
Viren Khuller’s education and fresh approach
Born and raised in Delhi, Viren studied at Delhi Public School and later completed a BBA in Management & Marketing from Long Island University, New York. After joining the family business, he spent his first two years understanding the system and then made major changes.
He strengthened the domestic market, upgraded inventory management and improved the sales process. These steps boosted revenue and helped the company expand its workforce.
1.5 million brushes every day
Today, STIM runs four manufacturing plants in Noida, where 15 lakh toothbrushes are produced daily. The company now has around 60 different oral-care products for all age groups, kids (up to 15 years), teens and youth (orthodontic range) and even senior citizens (dentures and related products).
The family business continues to grow
Viren’s father, Vineet Khuller, joined the business in the late 1980s. He started contract manufacturing of toothbrushes and interdental brushes and later set up the export division. In 1993, he built the company’s first Noida plant with just 20 employees. From there, the business steadily expanded.
Exports make up 70% of revenue
A big part of STIM’s earnings comes from exports. Nearly 70% of the company’s business comes from countries like the USA, UK, Germany, Canada and Japan. The remaining 30% comes from the Indian market.
In India, STIM sells products both online and offline. Around 80% of online sales come through Amazon and Flipkart, while the rest is through the company’s own website.
Affordable products for everyone
STIM’s pricing is designed for all income groups.
- The cheapest product is a regular toothbrush priced at Rs 20.
- The costliest product is a Rs 350 kids’ dental kit, which includes a toothbrush, toothpaste, floss, a two-minute timer, a brush cover and a free gift.
STIM’s journey shows how a small family-run business can transform into a global brand with innovation, consistency and strong leadership.
